SEO Tools and Optimization

HelpdeskHero includes a comprehensive suite of SEO tools to help your help center content rank well in search engines.

Built-In SEO Features

Every help center automatically gets:

Server-side rendering (SSR) — all public pages are rendered on the server, making content fully visible to search engine crawlers
Automatic sitemaps — a sitemap.xml is generated with all your published articles and categories
robots.txt — properly configured to allow search engines to crawl your content
llms.txt — a machine-readable file that helps AI assistants understand your help center content
Meta tags — each page has proper title, description, and Open Graph tags
Canonical URLs — prevents duplicate content issues, especially with custom domains

SEO Dashboard

Navigate to SEO in the dashboard sidebar to access the full SEO toolkit. It has four tabs:

Suggestions

Analyze individual articles for SEO issues. For each article, the tool checks:

Title length and keyword usage
Meta description quality
Heading structure
Content length
Internal linking

Each suggestion includes a score and a Preview button so you can see proposed changes before applying them.

Internal Links

AI-powered tool that finds opportunities to link between your articles. It:

Scans all your published articles
Identifies relevant cross-references
Suggests link text and placement
Shows a preview with structured link cards before applying

Internal links help both SEO and user experience by connecting related articles and helping readers discover more content.

AI Optimization

A comprehensive optimization workflow:

Generate a plan — the AI analyzes all your articles and proposes improvements
Review suggestions — see per-article recommendations before anything changes
Confirm or cancel — apply the changes you approve, skip the rest

You can also set up automated optimization on a schedule (daily, weekly, or monthly). The system runs in the background and applies improvements within safety limits.

Change History

A complete audit log of all SEO changes made through the tools. Each entry shows:

What changed and when
Which article was affected
The before and after content
An Undo button to revert any change

Automated SEO optimization runs within configured safety limits, but you should still review changes periodically through the Change History tab.

SEO in the Article Editor

When editing an article, the sidebar includes a link to the SEO tools. The SEO Advice panel analyzes your current article and returns scored suggestions you can apply directly.